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Synergy Creative Co

Author name: Rachael Payne

Rachael is a passionate, results-driven individual on a mission to grow businesses by transforming their online presence.

why i don't trust WordPress automatic updates and what I do instead

Why I Don’t Trust Automatic Updates

Table of Contents When it comes to website maintenance, it’s easy to see why automatic plugin, theme or core WordPress updates seem like a dream come true. A set-and-forget solution that keeps your site running with the latest features and security updates? What could possibly go wrong? Well, quite a bit, actually! Automatic updates can […]

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7 necessary wordpress plugins for small business websites

7 Plugins All WordPress Websites Need

Table of Contents Building your own WordPress website and feeling overwhelmed by which plugins to use? It’s hard to understand why…I mean, there’s only 60,000 to choose from?!?! As a WordPress website developer, I’ve tested hundreds of different plugins – and yes, I’ve crashed a few websites… I’ve used my bad (and good) experiences with

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importance of customer reviews

8 Benefits of Displaying Customer Reviews on Your Website

Table of Contents If you’ve got a love-hate relationship with reviews, you’re not the only one.  As customers, we love reading reviews before making a purchase. Yet, we’re a little lazy in leaving reviews, especially when we’ve had the experience we “expected.” It seems we’re more eager to leave a review if someone has blown

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sitemaps for website optimisation

The Role of Sitemaps in Website Optimisation

Table of Contents What is a sitemap? Introducing sitemaps, yet another website jargon term, but one I’m here to translate for you.  A sitemap is a specific file that provides information on your website’s structure. This includes your website pages, blog posts, images, videos, and the relationship between these features (i.e., how they are linked). 

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the importance of google search console

Why You Should Be Using Google Search Console

Table of Contents Quite frankly, if you’re not using Google Search Console, WHAT ARE YOU DOING?!? Google Search Console (GSC) is one of the most powerful tools for monitoring your website’s performance and search traffic, finding issues, and helping your website rank higher…oh, and it’s totally FREE! Powered by yours truly (no, not me silly,

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local-seo-business-growth

How to Improve Your Local Business Ranking in Google

Table of Contents If you’re a small business owner investigating how to get more local customers to your business, this one’s for you! You may have heard of SEO or search engine optimisation, but did you know there is a subset of SEO commonly referred to as local SEO, specifically for improving businesses’ online visibility

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