Sustainable Growth Online
Excel Online with a Custom SEO Growth Strategy
Leveraging organic traffic to drive recurring revenue.Â
Search Engine Optimisation
Proven Strategy & Results
Online success doesn’t happen overnight or by accident.Â
While your website may have good Search Engine Optimisation foundations, in an ever-changing online environment with more and more competitors entering the scene, consistent effort is generally required to rise to the top and stay there.Â
Google (and other search engines like Bing), favour websites with a higher number of engaged visitors – and generally reward these websites with a higher position in the search results (SERPS).
SEO (Search Engine Optimisation) is a combination of features and strategies used to improve a website’s E.E.A.T score and increase traffic.
SEO Foundations
What is E.E.A.T?
E = Expertise
Achieved by demonstrating a deep understanding of your niche with content accuracy and credentials, and by referencing reputable sources and studies.
E = Experience
Achieved by showing Google that your content is created by people with direct, first-hand experience in your niche.
A = Authority
Achieved by consistently publishing high-quality content to attract external coverage and mentions by reputable sites which helps to grow your industry reputation.
T - Trustworthy
Achieved by being transparent, providing clear contact information, maintaining a positive reputation and following ethical content practices.
SEO FOUNDATIONS
Types of SEO
This involves optimising elements within your existing website to improve its ranking in search engines. Key aspects include:
- Keyword Optimisation: Researching what information people are looking for in your industry or niche to identify relevant keywords that you can use strategically on your website. For example, by including keywords in the headings, paragraph text, meta tags, image alt text and URLs.
- Content Quality: Writing valuable, engaging and original content that satisfies user intent.
- HTML Elements: Optimising title tags, meta descriptions, header tags (H1, H2, etc.), and alt text for images.
- Internal Linking: Ensuring proper link structure to guide users and search engines through your website.
- Mobile Optimisation: Ensuring your website is responsive and user-friendly on all device types.
At Synergy Creative Co, I incorporate on-page SEO into all new website design projects to kick-start your online growth.
This focuses on improving your website’s reputation and authority through activities outside your existing website, such as:
- Backlink Building: Acquiring high-quality, authoritative backlinks from reputable websites (i.e. those with a high Domain Authority) to content on your website.
- Citations: Listing your business information (name, address and phone number) consistently across online directories and local business listings, such as in Yellow Pages.
- Social Signals: Engaging with audiences on social media platforms to drive traffic back to your website to boost visibility.
- Guest Blogging:Â Publishing content on other websites to increase exposure and earn backlinks.Â
- Brand Mentions:Â Gaining mentions of your business or website across the web (even without links).Â
- Influence Marketing:Â Collaborating with influencers to promote your content or services.
This focuses on optimising your business’s online presence to attract customers from location-based searches (e.g. ‘hairdresser near me’), and is especially important for businesses serving specific regions or with physical storefronts.
Local SEO may form a part of your Organic SEO Growth Strategy depending on your unique business needs. To learn more, visit our dedicated Local SEO services page.
This ensures your website is technically optimised for search engines to crawl and index effectively:
- Site Speed:Â Ensuring fast loading times for improved user experience.
- Mobile-Friendliness: Optimised for mobile devices to align with Google’s mobile-first indexing.Â
- Secure Website (HTTPS): Using SSL certificates to ensure your website is secure and safe for browsing.
- Crawlability and Indexing:Â Ensuring search engines bots can easily crawl and index your site – your website won’t be visible in Google otherwise!
- Sitemap and Robots.txt:Â Creating sitemaps and using robots.txt to guide search engine crawlers.
- Fixing Broken Links: Identifying and resolving broken links or errors (404 pages).
- Structured Data (Schema Markup):Â Implementing schema to help search engines better understand your content.
Solutions That Work
Ongoing SEO Packages
IMPORTANT: You will receive a personalised strategy based on how I believe I can best serve you to deliver results. The following process is provided as a GUIDE ONLY.
SEO Foundations
Best for: Small sites, service businesses, or businesses new to SEO.-
30min strategy session
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Ongoing keyword and competitor research
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10 x On-page &/or Technical SEO tweaks
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1 x authority backlink (DA 10+)
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Up to 10 keywords tracked
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Search Console indexing & site map check
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Monthly report
SEO Growth
Best for: Businesses wanting consistent ranking improvements.-
Everything in the FOUNDATIONS plan plus:
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Additional 10 x On-page &/or Technical SEO tweaks
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Additional 2 x authority backlinks (DA 10+)
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Additional 10 keywords tracked
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1 x keyword optimised article written & published
SEO Authority
Best for: Competitive industries or businesses serious about scaling.-
Everything in the GROWTH plan plus:
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Additional 1 x authority backlink (DA 20+) (4 backlinks in total)
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Additional 10 keywords tracked (total of 30)
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Additional 1 x keyword optimised article written & published
How it works
Our SEO Process
1.
Get clear on the goal!
I first take the time to understand your business vision, target audience, end goals, and what you would want to achieve through SEO. It could be to get ranking for certain products or certain areas.
2.
Custom strategy development
I then get down to creating the SEO strategy for your business over a timeframe suitable for your goal/s. I start with keywords, location/s, and competition analysis.
3.
Implementation
Whether it’s on-page SEO tweaks, technical SEO tweaks, article writing, backlink development or a combination of these, I get to work implementing your custom strategy to get ranking in Google.
4.
Continued and ongoing SEO
Depending on your goals and partnership commitment, I continue to ensure your ranking in search engines is consistent. It’s important to continue with SEO and the same practices to stay ahead of your competitors. Which means that everything I did to get you ranking, I continue doing to keep you ranking!
Search Engine Optimisation
FAQs
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Do I need ongoing SEO?
The Synergy Creative Co. website design approach ensures that your website is built on the foundations of good technical SEO, on-page SEO and local SEO wherever possible.
My ongoing SEO strategy is a more comprehensive approach which is all about taking your business to the NEXT level. It will build on your existing SEO elements, but the emphasis will definitely be more on off-page SEO.
As a comprehensive strategy, it comes at a higher price. However, it is a strategy that is designed to stand the test of time. Unlike paid ads, ongoing SEO is designed to drive sustainable growth in your business – that is, the progress you see won’t just stop as soon as you are no longer paying for ads.
In particular, ongoing SEO is valuable for competitive niches or locations where its important to keep up with (or go beyond) what your competitors might be doing.Â
Do you use black hat SEO strategies?
ABSOLUTELY NOT! Black hat SEO strategies are unethical or manipulative techniques used to improve a website’s search engine rankings quickly. These practices violate search engine guidelines and can result in penalties, including being de-indexed or heavily demoted in search results. Examples include buying / selling links for ranking purposes, hiding text or links in a way that search engines can read but users can’t and keyword stuffing.
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How long does it take to see SEO results?
The ultimate goal of an SEO campaign is to reach the first page of Google, and preferably, within the top 5 organic results for target keywords and/or drive more traffic to the website to improve the chances of converting customers.
The time it takes to do this depends on different factors, like how competitive your niche is, your starting point, how many strategies you’re willing to try.
Unlike paid Google ads which will put your website at the top of google search results, organic traffic takes time. However, it’s a ongoing investment that helps to build domain authority and trust in the market, which search engines will reward in time by ranking your website higher.
In some niches, results can be as quick as three months. And in more competitive markets, this is likely to take 6-12 months.
Can you guarantee that my site will rank in Google?
Any SEO company that guarantees that your site will rank on the first page of Google isn’t being transparent with you. The reason I say this is because Google doesn’t share the complete in’s-and-out’s of their algorithm. So, if someone is insistent they can get you to the top of the search results, consider whether they are the right fit for your business.Â
Despite not being able to give you a 100% guarantee of that top position in Google, I’m is committed to doing the best job that I can for your business, at an affordable price. Before accepting any new client, I need to feel confident that I can deliver results. I will conduct a preliminary assessment and put together an ongoing SEO campaign I believe will most likely achieve the SEO results you’re looking for. If I’m concerned about delivering results, you’ll be the first to know!
Ready to climb the search rankings?
I help businesses get found on Google with SEO strategies that actually work – think more traffic, better visibility, and higher-quality leads.