Boost Your Visibility with Ongoing SEO
Boost Your Visibility with Ongoing SEO
Ongoing SEO solutions that deliver results month after month


Optimising Your Website for Sustainable Growth
Online success doesn’t happen overnight or by accident!
Even if your website is built on the foundations of good on-page SEO, in an ever-changing online environment with more and more competitors entering the scene, consistent effort is generally required to not only rise to the top, but stay there!
But what is SEO?
SEO stands for Search Engine Optimisation and is a combination of features and strategies used to increase a website’s traffic.
Google (and other search engines like Bing), favour websites with a higher number of ENGAGED visitors – and generally rewards these websites with a higher position in the search results.
The goal of an ongoing SEO approach is to improve your website's E.E.A.T score in the eyes of Google and other search engines such as Bing.
What is E.E.A.T?
E - Expertise
Achieved by demonstrating a deep understanding of your niche with content accuracy and credentials, and by referencing reputable sources and studies.
E - Experience
Achieved by showing Google that your content is created by people with direct, first-hand experience in your niche.
A - Authoritativeness
Achieved by consistently publishing high-quality content to attract external coverage and mentions by reputable sites - this helps grow your industry reputation.
T - Trustworthiness
Achieved by being transparent, providing clear contact information, maintaining a positive reputation and following ethical content practices.
Types of Search Engine Optimisation
On-Page SEO
This involves optimising elements within your existing website to improve its ranking in search engines. Key aspects include:
- Keyword Optimisation: Researching what information people are looking for in your industry or niche to identify relevant keywords that you can use strategically on your website. For example, by including keywords in the headings, paragraph text, meta tags and URLs.
- Content Quality: Writing valuable, engaging and original content that satisfies user intent.
- HTML Elements: Optimising title tags, meta descriptions, header tags (H1, H2, etc.), and alt text for images.
- Internal Linking: Ensuring proper link structure to guide users and search engines through your website.
- Mobile Optimisation: Ensuring your website is responsive and user-friendly on all device types.
Here at Synergy Creative Co, we incorporate on-page SEO into all new website design projects to kick-start your online growth.
Off-Page SEO
This focuses on improving your website’s reputation and authority through activities outside your existing website, such as:
- Backlink Building: Acquiring high-quality, authoritative backlinks from reputable websites (i.e. those with a high Domain Authority) to content on your website.
- Citations: Listing your business information (name, address and phone number) consistently across online directories and local business listings, such as in Yellow Pages.
- Social Signals: Engaging with audiences on social media platforms to drive traffic back to your website to boost visibility.
- Guest Blogging: Publishing content on other websites to increase exposure and earn backlinks.
- Brand Mentions: Gaining mentions of your business or website across the web (even without links).
- Influence Marketing: Collaborating with influencers to promote your content or services.
LOCAL SEO
This focuses on optimising your business’s online presence to attract customers from location-based searches (e.g. ‘hairdresser near me’), and is especially important for businesses serving specific regions or with physical storefronts. Key aspects include:
- Google Business Profile: Ensuring your profile is complete and optimised with accurate NAP (name, address, phone number), business hours, services, and photos to increase visibility in local search results.
- Customer Reviews: Encouraging positive reviews on platforms like Google and Yelp to boost credibility and attract more local customers.
- Localised Content: Writing blog posts, location-specific pages, or community-focused updates to engage local audiences and rank for geographic keywords.
- Geotagged Photos: Using location-specific metadata on images shared online to reinforce your business’s physical location.
- Localised Link Building: Building backlinks from local organisations, community events, or businesses to enhance authority in your area.
Technical SEO
This ensures your website is technically optimised for search engines to crawl and index effectively:
- Site Speed: Ensuring fast loading times for improved user experience.
- Mobile-Friendliness: Optimised for mobile devices to align with Google’s mobile-first indexing.
- Secure Website (HTTPS): Using SSL certificates to ensure your website is secure and safe for browsing.
- Crawlability and Indexing: Ensuring search engines bots can easily crawl and index your site – your website won’t be visible in Google otherwise!
- Sitemap and Robots.txt: Creating sitemaps and using robots.txt to guide search engine crawlers.
- Fixing Broken Links: Identifying and resolving broken links or errors (404 pages).
- Structured Data (Schema Markup): Implementing schema to help search engines better understand your content.
Our Ongoing SEO Approach
IMPORTANT: You will receive a personalised strategy based on how we believe we can best serve you to deliver results. The following process is provided as a GUIDE ONLY and will vary for different niches and business types (e.g. eCommerce vs ‘bricks and mortar’).
Prices start from $480/month
Minimum 6 month commitment required. Monthly performance reports provided.
Month #1: Comprehensive Assessment and Planning
Website Audit:
- Identify any existing technical issues (e.g. broken links, duplicate content, slow loading times, etc.).
- Evaluate existing website content against E.E.A.T principles.
Competitor Analysis
- Identify top competitors in the niche and analyse their backlinks, content strategies and domain authority.
Strategy Development
- Define primary and secondary keywords to target.
- Create a content calendar for new website pages and/or blog articles.
Month #2: Content and Citation Building
Business Citations:
- Submit the business to relevant high-quality directories, while ensuring NAP consistency across all all listings.
Content Creation:
- Publish new website content (e.g. new pages or blog posts) that demonstrate expertise.
Author Bios:
- Create or enhance author profiles with credentials, qualifications, and experience.
- Add author schema.
Local Schema Markup:
- Implement schema markup for business details to improve local search visibility.
Month #3: Technical SEO and User Experience
Technical Improvements:
- Compress images.
- Minify CSS, HTML and Javascript files.
- Improve Core Web Vitals scores.
User Experience Enhancements:
- Redesign key pages for better usability.
- Add trust signals: HTTPS, clear CTAs, contact forms, and easy navigation.
On-Site Content Updates:
- Update existing articles with new research, expert quotes, and multimedia.
Month #4: Backlink and Trust Building
Backlink Strategy:
- Secure backlinks from authoritative websites in the niche (via guest posts, industry-specific directories, etc.).
Reputation Management:
- Configure Google Alerts for mentions of the business.
- Monitor and respond to customer reviews across platforms.
Community Engagement:
- Participate in relevant forums to provide authoritative answers and link back to helpful resources on your website.
Month #5: Social Proof and Authority Building
Collaborations:
- Partner with influences or industry experts where relevant for guest blogs, interviews, social media collaborations or even co-hosted webinars.
Encourage User-Generated Content:
- Ask satisfied clients for testimonials to feature on your website.
- Run a social media campaign encouraging customers to share their experiences.
Boost Social Signals:
- Share high-value pieces of content on social media.
Video Content:
- Publish videos (e.g. tutorials, behind-the-scenes, or customer success stories) on YouTube and embed on your website.
Month #6: Monitoring, Refinement, and Advanced E.E.A.T
Content Refresh:
- Revise older website content to include updated research, user feedback and improved internal linking.
Advanced Schema:
- Add FAQ schema to commonly asked questions website sections.
Refinement:
- Adjust content strategy based on performance data (e.g. double down on high-performing topics).
- Plan ongoing actions for implementation.
Ongoing SEO FAQs
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Do I need ongoing SEO?
The Synergy Creative Co. website design approach ensures that all of our websites are built on the foundations of good technical SEO, on-page SEO and local SEO wherever possible.
Our ongoing SEO strategy is a more comprehensive approach which is all about taking your business to the NEXT level. It will build on your existing SEO elements, but the emphasis will definitely be more on off-page SEO.
As a comprehensive strategy, it comes at a higher price. However, it is a strategy that is designed to stand the test of time. Unlike paid ads, ongoing SEO is designed to drive sustainable growth in your business – that is, the progress you see won’t just stop as soon as you are no longer paying for ads.
In particular, ongoing SEO is valuable for competitive niches or locations where its important to keep up with (or go beyond) what your competitors might be doing.
Do you use 'black hat' SEO strategies?
ABSOLUTELY NOT! Black hat SEO strategies are unethical or manipulative techniques used to improve a website’s search engine rankings quickly. These practices violate search engine guidelines and can result in penalties, including being de-indexed or heavily demoted in search results. Examples include buying / selling links for ranking purposes, hiding text or links in a way that search engines can read but users can’t and keyword stuffing.
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How long does it take to see the results of ongoing seo?
The ultimate goal of an SEO campaign is to reach the first page of Google, and preferably, within the top 5 organic results for target keywords and/or drive more traffic to the website to improve the chances of converting customers.
The time it takes to do this depends on different factors, like how competitive your niche is, your starting point, how many strategies you’re willing to try.
Unlike paid Google ads which will put your website at the top of google search results, organic traffic takes time. However, it’s a ongoing investment that helps to build domain authority and trust in the market, which search engines will reward in time by ranking your website higher.
In some niches, results can be as quick as three months. And in more competitive markets, this is likely to take 12-24 months.
Can you guarantee that my site will rank in Google?
Any SEO company that guarantees that your site will rank on the first page of Google isn’t being transparent with you. The reason we say this is because Google doesn’t share the complete in’s-and-out’s of their algorithm. So, if someone is insistent they can get you to the top of the search results, consider whether they are the right fit for your business.
Despite not being able to give you a 100% guarantee of that top position in Google, Synergy Creative Co are committed to doing the best job that we can for your business, at an affordable price. Before accepting any new client, we need to feel confident that we can deliver results. We will conduct a preliminary assessment and put together an ongoing SEO campaign we believe will most likely achieve the SEO results you’re looking for. If we’re concerned about delivering results, you’ll be the first to know!
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