Local SEO

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Local Search Rankings

Why Google Business Profile Matters

A Google Business Profile (GBP) is one of the MOST IMPORTANT factors in helping with local search rankings to grow your business effectively.

45% of Google Searches are local

Nearly half of all Google searches have local intent, which means people are actively looking for businesses just like your's, right now!

Google Maps = Free Leads

The Google Map Pack (top 3 local results) gets over 40% of first clicks. An optimised GBP puts you in front of ready-to-buy customers for free.

Over 75% Call from Mobile

Mobile searchers are ready to act. 76% of people who search for something nearby visit a business within 24 hours. Almost 30% make a purchase.

Everything You Need

GBP Optimisation Process

Starting with an analysis of your current profile, I’ll identify gaps, checking for duplicate listings and compare you with competitors in your service area. 

If you don’t have a profile, I’ll still perform a thorough review of your niche and competitors to provide the foundations for profile development. 

I set about optimising every field in your Google Business Profile using search engine optimisation best practices and local search signals. This includes:

  • Business name, address and phone number (NAP) consistency across the web
  • Service area and service list optimisation
  • Primary and secondary category optimisation
  • Business hours (including special hours)
  • Attributes and amenities selection
  • Website and appointment links

Businesses with photos get 40% more requests for directions and 35% more website clicks. This step involves:

  • Professional logo upload and sizing
  • Cover photo optimisation (1200 x 675 px recommended)
  • High-quality image upload (minimum 10 photos)
  • Team, product / service showcase photos
  • Video upload (if available)
  • Photo geo-tagging for local relevance

Reviews are the #1 ranking factor for local search. 

I help you set up systems to generate more 5-star reviews and manage your reputation professionally with the use:

  • Review generation strategy and templates
  • Professional response templates for positive reviews
  • Negative review response and damage control
  • Review monitoring and alert setup
  • Competitor review analysis

I help create a content calendar and establish your Q&A section with helpful information.

  • Weekly Google Posts (offer, events, updates, products)
  • Q&A section seeding with common questions
  • Proactive question answering strategy
  • Post performance tracking and optimisation
  • Content calendar for consistent posting

Citations (mentions of your business name, address and phone number) online help to reinforce your legitimacy and boost local rankings in search engines. 

  • Submission to top local directories
  • NAP consistency audit and correction
  • Industry-specific directory submissions
  • Australian business directory optimisation
  • Duplicate listing cleanup

I continuously monitor your rankings, respond to reviews, update posts and make adjustments based on performance data through:

  • Monthly performance reports
  • Ranking tracking (local pack position)
  • Insights analysis (views, searches, actions)
  • Competitor monitoring
  • Continuous testing and refinements

Clear, Transparent Pricing

Google My Business Optimisation Packages

Optimising your GBP (formerly GMB) listing with up-to-date information is just the beginning; using visual content and actively engaging with customers can have a substantial impact on your online visibility.

Basic Setup

Perfect for businesses who are just getting started with a new profile.
$ 250 One time set-up fee
  • Complete GMB profile setup (one location ONLY)
  • 'Category' optimisation
  • Business information verification assistance
  • Up to 10 business photos (and logo) uploaded
  • Initial Q&A seeding (5 questions)
  • Review strategy video training

Standard

Best value for growing businesses.
$ 450 Monthly Optimisation
  • 'Category' optimisation
  • 1 x Weekly Post
  • 1 x Weekly photo/video uploads (if available)
  • Google Review response management
  • Competitor analysis report
  • 1 x local citation per month
  • Monthly performance report (including ranking tracking)
  • Priority email support
Best Value

Custom

For multi location businesses.
Contact for Pricing
  • Everything in STANDARD, plus:
  • Ongoing monthly management
  • Multi location optimisation
  • Custom posting schedule (min. 4 x per week)
  • Priority phone support

Real Results. Real Support. Real Clients.

What it's like to have me in your corner.

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Maddi Ryan profile picture
Maddi Ryan
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I would highly recommend using Synergy Creative Co! Rach was very professional & created a wonderful website for my business. Her attention to detail & ability to implement what I wanted was great! She also sets you up really well to properly understand your website & creates great tools to assist you long term! Highly, highly recommend!
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April Reside
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Rachael did a great job with my website!
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Jennifer Marshall
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My experience with Synergy Creative Co was seamless! Rachael's approach is collaborative, insightful and creative. I couldn't be happier with the results and highly recommend Synergy Creative Co to anyone looking to create, maintain or update their website!
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Andrew Oaten
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Working with Synergy Creative Co. was a great experience. Rachael designed our website from the ground up, making the process smooth and stress-free. The final result is professional, user-friendly, and perfectly aligned with our business needs. Beyond the website, Rachael also set up our Google Workspace, ensuring our business email accounts were configured correctly and running smoothly. She also designed professional email signatures, adding a polished touch to our communications. We highly recommend Synergy Creative Co. for anyone looking for a professionally designed website and expert support with business email management.
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Marianne McLachlan
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Rachael, the owner of Synergy Creative Co, is an absolute gem! ⭐⭐⭐⭐⭐ Her dedication to creativity and customer satisfaction is unparalleled. From start to finish, she brought our vision to life with precision and flair. Rachael's attention to detail and passion for her craft shines through in every aspect of her work. Her professionalism, combined with her warm personality, made the entire process an absolute joy. I highly recommend Rachael and Synergy Creative Co for anyone looking for top-notch creative services. Thank you, Rachael, for exceeding our expectations and making our project a resounding success!
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Courtney Birch
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I would have been lost without Rachel. I’m so unbelievably grateful to have found Synergy Creative Co to help me build my website. Not only has she elevated my business by helping me to create a worthy website, she was kind and patient with me throughout the entire process. Thanks again Rach!
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Leeann Thomasson
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Rachael has been absolutely amazing in the process of setting up our Web page. I love the whole interaction with her. Our Web page is now up and running and looks amazing, I could not have done what she has done. Make sure you get in contact with Rachael if you are considering a Web page. Thank you Rachael and we look forward to continuing working with you to build our business. ❤️
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dean kleidon
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I had Rachael at Synergy Creative Co create a website for my company, The quality and professionalism of her services was out standing and all work was completed extremely efficiently, We have had numerous comments on our website at Kleicon Recycling. We would use Rachael again with no hesitations.
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Ocean Tree Yoga
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Rachael captured the essence of what we are about and displayed it beautifully across our website. She pointed out things which my previous website did not have and made suggestions on things that were very helpful. I found Rachael very reliable, professional and pleasant during the new website set up. I feel very confident to navigate my website on my own but I have chosen the extra support that Rachael offers after the initial website build. I really feel she cares about the success of our business for her to offer this ongoing support. Rachael is an artist when it comes to web design.

Google Business Profile

Frequently Asked Questions

–

Google Business Profile (GMB) optimisation is the process of improving your business listing on Google to increase your businesses’ visibility in local search results and Google Maps. 

Most businesses see improvements within 2 to 4 weeks after optimisation.  There should be a measurable increase in profile views, more direction requests and more phone calls. 

Full results typically occur around the 60 to 90 day mark as Google indexes your optimisations and your review count grows. 

* Results may vary depending on industry competition and current profile state.

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The main reasons why your Google Business Profile isn’t showing up include:

  • Incomplete business information
  • Unverified profile
  • Wrong business category
  • Lack of reviews
  • Duplicate listings
  • Google guideline violations

Luckily, this is exactly the sort of thing my service covers!

Ready to rank locally?

If you’re aiming to enhance your local SEO impact and achieve tangible results with Google My Business, I invite you to connect!

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