Gunny Painters: Website Redesign, Local SEO & Social Media Management
The best painters in Gunnedah, Tamworth and surrounds. From residential to commercial painting services, their friendly team delivers high-quality finishes with reliable, local service.
Scope of Works
Client Goals & Challenges
Gunny Painters’ website was previously a two-page site, consisting of a ‘Home’ and ‘Contact’ page. While the design had a clean, professional look, the team wanted to expand their search presence beyond Gunnedah to better serve surrounding localities such as Quirindi and Narrabri.
The Gunny Painters team also wanted assistance growing their Facebook presence after experiencing multiple page and account closures.
The Strategy
The Gunny Painters website re-design was an excellent opportunity to incorporate additional local SEO solutions such as geo-specific service pages, to enable greater geographic reach in organic search results.
I started by building a new website using WordPress, moving the business away from their previous Wix platform. The final design retained the grey and red branding of the original site and expanded the website from 2 to 17 pages, including Google-recommended Privacy Policy and Terms & Conditions pages.
I also helped Gunny Painters finalise the setup of a new Facebook Page using Meta Business and implemented a regular content posting schedule. Branded imagery was uploaded consistently to strengthen brand presence, and the Gunny Painters Facebook page continues to grow.
Some of the tools/solutions applied:
- Custom quote form for residential and commercial painting quote requests.
- Domain-branded email configuration in Google Workspace (this is a referral link for Google Workspace).
Outcomes
Campaign Results
Since launching the new website and implementing the supporting local SEO and social media strategy, Gunny Painters has seen measurable improvements across their online presence.
Key outcomes include:
Consistent first-page rankings for painter- and painting-related search terms across key service areas, including Gunnedah, Narrabri, Coonabarabran and Quirindi.
Improved search visibility beyond Gunnedah, enabling the business to attract enquiries from surrounding regional towns.
Steady growth of the Facebook following, with a secure and properly configured Meta Business setup — eliminating previous issues with page or account access.
Clear and consistent branding across the website and social media platforms, reinforcing professionalism, trust and brand recognition.
A stronger digital foundation that supports ongoing growth, content creation and future marketing activity.