Ongoing Search Engine Optimisation

The Synergy Creative Co. website design approach ensures that all of our websites are built on the foundations of good technical and on-page SEO.

My ongoing SEO strategy is a comprehensive approach all about taking your business to the next level. It combines on-page and off-page SEO with a focus on keywords, content and links to connect your ideal customers with valuable content, and build trust.

As a comprehensive strategy, it comes at a higher price. However, it is a strategy that is designed to stand the test of time. Unlike paid ads, the content you receive with ongoing SEO is evergreen and will likely receive thousands of views over the life of your business, helping to grow your organic online audience. 

If you’re serious about long-term growth online, ongoing SEO is a must. 

‘Black hat’ and ‘White hat’ are two SEO industry terms commonly thrown around. Whilst ‘black hat’ SEO can often deliver quick wins for your results in search engines, the long-term impact on Google’s search results can be very damaging (i.e. Google may penalise your site).

It’s important that you realise that Search Engine Optimisation is a longer-term marketing strategy. Yes there may be some quick wins, but you shouldn’t expect results overnight. Results come to those willing to work/invest time and money. 

Depending on your online business needs, our white hat methods include using the following SEO methods:

• Ongoing and in-depth keyword research,
• Generating quality, engaging content (e.g. blog articles) that showcase your expertise and provide value to your customers,
• Share and promote your business by posting content on different platforms (website, social media, etc.),
• Increasing exposure with citations (directory listings). 

The ultimate goal of an SEO campaign is to reach the first page of Google, and preferably, within the top 5 organic results. The time it takes to do this depends on different factors, like how competitive your niche is. 

Unlike paid Google ads which will put your website at the top of google search results, organic traffic takes time. However, it’s a ongoing investment that helps to build domain authority and trust in the market, which search engines will reward in time by ranking your website higher. In some niches, results can be as quick as three months. And in more competitive markets, this is likely to take 12-24 months.

The key to long-lasting results is to implement a quality SEO strategy. This is why we use ‘white hat’ SEO. This ensures your website receives good quality organic traffic now and well into the future. 

Any SEO company that guarantees that your site will rank on the first page of Google isn’t being transparent with you. The reason we say this is because Google doesn’t share the complete in’s-and-out’s of their algorithm. So, if someone is insistent they can get you to the top of the search results, consider whether they are the right fit for your business. 

Despite not being able to give you a 100% guarantee of that top position in Google, we are committed to doing the best job that we can for your business, at an affordable price. Before accepting any new client, we need to feel confident that we can deliver results. We conduct a thorough website audit, in-depth keyword research, and competitor analysis to do this. We use this information to put together a campaign we believe will most likely achieve the SEO results you’re looking for. If we’re concerned about delivering you your desired result, you’ll be the first to know!

While we don’t HAVE to post your articles straight away, we have strategically designed our ongoing SEO marketing packages to regularly deliver content to your potential customers. As we’ve also previously mentioned, it does take time for Google to start ranking your content. Therefore the sooner we can put it out on the web the better.