Easy On-Page SEO Wins

Need to clear and concise (< 60 characters)

Accurately describe the page’s content clearly and concisely (< 160 characters)

Make them descriptive.

• H1 headings: 20-70 characters
• H2 headings: 20-60 characters

• Ensure your content is easy and enjoyable to read while providing good value. You want to demonstrate authority and expertise in your niche to build trust with your readers (and search engines). Good content can also lead to more backlinks.
• Avoid duplicate content to make it easier for search engines to decide which page to rank for which keyword. In other words, try to have only one primary keyword per page. If you’ve already got a page that targets a primary keyword, try to choose a new one (or a secondary keyword) as your focus for future pages.
• Strategic internal links can help boost the on-page SEO of other pages on your website while improving user navigation and search engine crawlability. Internal links should be as natural as possible – you don’t want Google to think your pages look spammy with lots of non-relevant internal links.
• Ensure web pages have a good structure. They should use subheadings and bullet points and have well-spaced paragraphs rather than wall-to-wall solid text – this can be very hard on the eyes!

Calls to action (CTAs) are prompts designed to encourage an immediate response or specific action from your audience. They are crucial for guiding users through your content or website and driving conversions, such as making a purchase, signing up for a newsletter, or contacting you for services.

Characteristics of a Strong CTA

1. Action-Oriented: Use clear, actionable verbs like “Buy,” “Subscribe,” “Download,” or “Learn More.”
2. Benefit-Focused: Highlight what the user will gain (e.g., “Get your free eBook now!”).
3. Concise: Keep it short and straightforward, ideally under 10 words.
4. Visually Prominent: Use buttons, bold text, or standout colors to catch attention.
5. Urgency or Exclusivity: Create a sense of immediacy with phrases like “Limited time offer” or “Sign up today!”

Examples of CTAs

• Sales: “Shop the Sale – Up to 50% Off!”
• Newsletter Sign-Up: “Join Our Community for Weekly Tips!”
• Content Engagement: “Read More About This Topic”
• Lead Generation: “Get a Free Quote Today!”
• Social Media: “Follow Us for Daily Updates!”

Keep URLs Short and Simple.

• Shorter URLs are easier to read, remember, and share.
• Remove unnecessary words or parameters (e.g., example.com/best-tips instead of example.com/these-are-the-best-tips-ever).

Use Keywords Strategically.

• Including a primary keyword in your URL helps search engines understand the page’s topic and can improve rankings.
• Integrate the keyword naturally without overstuffing (e.g., example.com/seo-basics for a page about SEO basics).

Use Hyphens to Separate Words

• Hyphens (-) improve readability and are recommended by search engines.
• Avoid underscores (_) or spaces (e.g., example.com/seo-tips instead of example.com/seo_tips).

Avoid Stop Words

• Words like “and,” “or,” “of,” and “the” add length without contributing to SEO.
• Keep URLs concise by removing stop words unless necessary for clarity (e.g., example.com/best-seo-tips instead of example.com/the-best-seo-tips).

Use Lowercase Letters

• URLs are case-sensitive on some servers, and consistency improves user experience.
• Stick to lowercase to avoid potential errors (e.g., example.com/seo-tips instead of example.com/SEO-Tips).

Reflect the Content Hierarchy

• A well-structured URL helps users and search engines understand the page’s context within your site.
• Use a clear hierarchy that reflects your site’s structure (e.g., example.com/blog/seo-tips).

Avoid Dynamic Parameters (When Possible)

• Query strings or dynamic parameters can confuse search engines and users.
• Use clean, static URLs instead (e.g., example.com/seo-tools instead of example.com/?id=123).

• Aim for 125 characters or less.
• Avoid using “image of” or “picture of” and get straight to the point.